BRANDING
Memorable brand design stands out and creates a connection with your consumer. Each brand exploration considers multiple size and media requirements to create a cohesive, standardized visual language.
MONSTER POP
Monster Pop! is a brand of kid-focused bagged popcorn. Hand drawn letterforms and bold, bright colors with offset casual elements convey energy and fun.
MAGNUS WELLNESS
Magnus Wellness offers its clients acupuncture and health services. Branding icon uses acupuncture needle elements in a streamlined, symmetrical form that conveys balance, increased health and holistic wellness.
WAYZATA CHILLY OPEN
Since 1984 thousands of hearty Minnesotans have headed out on frozen Lake Minnetonka for this unique and fun golf event. Branding conveys rich history as well as appeals to a fun-loving and active target.
EAGLE FOODS
Eagle is a diversified food company producing and marketing canned milk and snacks products. Deep blue and green covey a trusted, established corporation, while lower case letters give an approachable, friendly vibe.
sWHEAT SCOOP
sWheat Scoop is a natural, wheat-based cat litter. Wheat icon and upper-case “W” places the focus on “Wheat” for a brand that quicky conveys what the product is.
WILDWIND RANCH
Elements such as horizontal frames, rolling hills at sunset and rough slab-serif letterforms as if hammered out of iron all convey classic ranch for this boutique pet treat brand.
MATRIX ADHESIVES
Matrix Adhesives Group is a leading adhesive and sealant solutions development partner, with many businesses under its umbrella. Icon visual plays to this by conveying elements coming together to form a cohesive group.
PLYMOUTH STATION DENTAL
The people of Plymouth Station Dental pride themselves on truly listening and collaborating with their patients to arrive at advanced dental care that is optimal for each situation. PSD letterforms represent this through mirrored, symmetrical letterforms that integrate with one another.
POPCORN INDIANA
Popcorn Indiana celebrates classic American popcorn made by using simple, real ingredients grown in the heartland. Custom 'popped corn on the cob' icon conveys a natural feel.
NIGHTGAMES
Branding for a line of glowing LED sports balls and equipment. Elements target teen and pre-teen market by conveying a tech-video game/sports feel.
HEDSTROM BASKETBALL
Hedstrom Basketball specializes in high-end private coaching for student athletes. Branding letterforms reference basketball courtline markings for a clean sports brand that is memorable.
SOTANOWALL
SotanoWall is a new basement wall finishing system that creates airspace behind walls to combat moisture and mold growth. Compartmentalized elements within brandmark play to the product’s unique attributes. Colors reference industry standard insulation that integrate with the system.